MLB TO MAKE $1 MILLION DONATION TO STAND UP TO CANCER
MLB All-Star Charity Concert Presented by Pepsi to Take Place on July 11
Under the St. Louis Gateway Arch
Major League Baseball will host Missouri native and nine-time Grammy Award winner Sheryl Crow for the 2009 Major League Baseball All-Star Charity Concert presented by Pepsi on Saturday, July 11 at Jefferson Memorial Park under the iconic Gateway Arch. The concert, which will be free to fans, is a charitable event that will feature a $1 million donation by Major League Baseball to Stand Up To Cancer. In addition, fans will be able to make donations to Stand Up To Cancer at the concert.
The 2009 Major League Baseball All-Star Charity Concert presented by Pepsi is part of a series of charitable events and activities leading up to the MLB All-Star Game. This year’s All-Star activities are focused on MLB and its business partners giving back to important charitable causes and celebrating the importance of community service. In addition to Pepsi, MLB sponsors Anheuser-Busch, Sharp and Taco Bell are also supporting this event.
The concert will begin at 8:00 p.m. CT and will be open to fans starting at 2:00 p.m. CT. Prior to the concert, the July 11 St. Louis Cardinals vs. Chicago Cubs game on FOX will be aired live on big screen televisions at the concert location for fans to view.
The concert will be an environmentally-friendly event featuring the Major League Baseball Green Team, a volunteer group of Major League Baseball and Pepsi executives along with employees of other MLB sponsors that will collect recyclable bottles and cans at the show. Major League Baseball has a relationship with the National Resources Defense Council (NRDC), who advises MLB on ways for the league and its club on implementing practices and policies that are environmentally-friendly.
“I am honored to team up with Major League Baseball to come home and perform a free show that will raise money for Stand Up To Cancer, an organization with the noble and ambitious goal of eradicating all forms of cancer,” said Crow, a cancer survivor. “The dedication of Major League Baseball to being a part of the environmental movement gives me the chance to put on a show while supporting two causes that I feel strongly about.”
“Sheryl Crow is a wonderful performer who deserves enormous credit for using her fame to shine a light on causes that are important to the health and welfare of our country,” said Baseball Commissioner Allan H. (Bud) Selig. “As a social institution, Major League Baseball will use this concert and the All-Star festivities to entertain our fans while recognizing the importance of addressing important social needs, and we thank Pepsi for making this great event happen.”
“All of us at Stand Up To Cancer are very grateful to Sheryl Crow and Major League Baseball, for their dedication and support in the fight against cancer,” said Sue Schwartz, member of the Stand Up to Cancer Executive Leadership Council. “We are thrilled to have a tremendous platform like the All-Star game to invigorate and activate the public in the fight against this vicious disease.”
Free-spirited, fearless and fierce, Sheryl Crow has garnered nine Grammys, performed duets with musical luminaries such as Sting and Mick Jagger, released seven studio albums which sold more than 35 million records worldwide, and saw the launch of her very own clothing line Bootheel Trading Co., is a cancer survivor and passionate humanitarian and has performed for President Obama. From humble beginnings as a jingle and back-up singer, Crow has reached the pinnacle of professional solo success. Crow explores both personal and global issues on her most recent LP, Detours (produced by Bill Bottrell, who last worked with Crow on her 1993 debut, the seven-times platinum Tuesday Night Music Club).
In the span of just a year, Stand Up to Cancer raised more than $100 million due in large part to a historic hour-long program simultaneously broadcast on ABC, CBS and NBC, September 5, 2008. In May 2009, SU2C announced it first funding of more than $73 million dollars to five dream team collaborations comprised of more than 38 principal investigators from over 20 leading institutions, with 337 individuals participating in total.
The Major League Baseball All-Star Charity Concert is part of a celebration of baseball’s role in the westward expansion of the United States. An exhibit will host artifacts and a historical retrospective starting on Saturday, July 11 at 10:00 a.m. CT. In addition, the Perfectos, a vintage base ball club playing by the rules from 1860, will play a game on the St. Louis Arch Grounds on Saturday, July 11 at 11:00 a.m. CT.
Women&Cancer magazine ([www.womenandcancermag.com](http://www.womenandcancermag.com/ "www.womenandcancermag.com")), the leading print and online resource for women and families affected by a cancer diagnosis, will be on hand at the MLB All-Star Charity Concert offering magazines and information. Women&Cancer is proud to support Stand Up To Cancer and Major League Baseball. Each quarterly issue of Women&Cancer offers breaking news about treatment, insightful articles devoted to emotional, spiritual, and wellness issues, and inspiring stories of survivorship.
About 2009 Major League Baseball All-Star Game
The 80th Major League Baseball All-Star Game will be played on Tuesday, July 14th in St. Louis and will feature the best of the American League taking on the top players of the National League. Building up to the excitement of the All-Star Game, Major League Baseball will conduct a wide variety of special events and charitable activities for fans both inside and outside of Busch Stadium. At the ballpark, the events will include Taco Bell All-Star Sunday on Sunday, July 12th featuring the XM All-Star Futures Game and the Taco Bell All-Star Legends & Celebrity Softball Game, and Gatorade All-Star Workout Day on Monday, July 13th featuring the State Farm Home Run Derby. Outside of the ballpark, fans will have an opportunity to experience All-Star Summer through a variety of special events including Major League Baseball All-Star FanFest, the five-day interactive fan festival; the MLB All-Star Charity Concert benefiting Stand Up To Cancer, a free concert for fans under The Gateway Arch; the All-Star Charity 5K & Fun Run presented by Sports Authority and Nike, a charity run on a baseball-themed route to benefit three cancer organizations; and the All-Star Game Red Carpet Show presented by Chevy, a free parade of All-Stars leading into Busch Stadium. The Midsummer Classic will be televised nationally on FOX Sports and will be shown around the world by Major League Baseball International. For more information about 2009 All-Star Summer, visit [www.allstargame.com](http://www.allstargame.com/ "http://www.allstargame.com/").
About Stand Up To Cancer
Stand Up To Cancer (SU2C) is a program of the Entertainment Industry Foundation (EIF) and was established by a group of media, entertainment and philanthropic leaders whose lives have been affected by cancer in significant ways. The group includes Katie Couric; the Entertainment Industry Foundation, represented by Board of Directors Chairperson Sherry Lansing (Founder of the Sherry Lansing Foundation), CEO Lisa Paulsen and Vice President Kathleen Lobb; Laura Ziskin, the Noreen Fraser Foundation and its executive, Noreen Fraser; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; and nonprofit executive Ellen Ziffren. Both Ziskin and Fraser are cancer survivors.
SU2C’s Dream Team approach to funding translational cancer research is designed to bring together the best and brightest scientists from different disciplines at research centers across the country and internationally who will work collaboratively to quickly address today’s critical problems in patient care. Monies will also be used to support innovative cancer research projects, which are often deemed “too risky” by conventional funding sources. As a partner in SU2C, the American Association for Cancer Research (AACR), led by a prestigious SU2C Scientific Advisory Committee, provides scientific oversight, expert review of the research projects, and grants administration.
Contact: Jeff Heckelman or Lauren Verrusio, Major League Baseball, (212) 931-7878
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