CancerConnect Traffic Doubles During COVID-10 Pandemic
SEATTLE, KETCHUM -- CancerConnect a leading online destination for cancer patients and their caregivers seeking information and support in the wake of a cancer diagnosis experienced a doubling of patient traffic during first three months of the COVID-19 pandemic. Over 80,000 unique visitors accessed CancerConnect monthly in April, May, and June.
Cancer patients often feel alone and isolated following a cancer diagnosis and the current pandemic has exacerbated this experience and increased patient isolation and anxiety. Moreover, cancer patients infected with the coronavirus are significantly more likely to die from the infection and the COVID-19 pandemic has significantly altered how existing cancer patients interact with the health care system. Clinic visits were postponed, therapy was altered or delayed, and more and more patients were uncomfortable visiting a hospital or clinic. Future cancer patients are being identified as “elective” and screening procedures such as colonoscopy and mammograms were not being performed creating an even greater backlog in the cancer care delivery system.
Cancer care like many other parts of the economy will be transformed by the Pandemic – perhaps for the better. There will be new innovations and existing tools will gain increased use as barriers to their access are being removed by the pandemic. Both Telemedicine and Provider offered social support networks have been in existence for several years and the pandemic has created an explosion in their use.
The CancerConnect social network has provided cancer patients and their caregivers a thriving, physician moderated community with in-depth information and emotional support for the many ongoing needs related to a cancer diagnosis for over a decade. Patients need for support has become even more evident during the COVID-19 pandemic as individuals access to more traditional support and information resources was limited at the exact time accessing that support and information was most needed.
As the chief moderator of the CancerConnect community it has been inspiring to see how the social network has provided a safe environment for patients and their caregivers to easily share information, offer support and solve problems for each other in this time of increased need. Problems being solved by doctors in one part of the U.S. are being rapidly shared to the rest of the country by their patients via a network of over 50,000 cancer patients. Patients in Boston describe solutions being offered to individuals in Georgia who share them with other patients and their doctors. Patients share practical information about where to get prescriptions filled, strategies to stay on treatment, how to interact with a doctor via Telemedicine, where to access masks and testing, and where virtual second opinions are being offered. Most importantly they provide emotional support, encouragement, and inspiration to each other. As one individual from Tennessee recently shared with a woman in New York;
“Having the opportunity to engage with you and others on cancerconnect has helped me beyond belief and provided the support and inspiration I need to carry on during this lonely and isolated time.”
In addition to providing cancer patients and their caregivers CancerConnect publishes daily cancer news and offers interactive programs like The Ask The Expert Series in partnership with The Personalized Medicine Foundation where patients can interact directly with leading care providers to learn about their treatment options.
CancerConnect has been providing support and information to over 1 million cancer patients annually for 21 years. As a physician moderated online support community and rich information resource, CancerConnect provides patients and caregivers a trusted destination to learn about the management of cancer and a community where cancer patients both derive and provide support. CancerConnect can be accessed directly or through leading cancer care providers including Harvard – Dana Farber, Memorial Sloan Kettering Cancer Center, Roswell Park Cancer Institute, UCSF, Beth Israel Deaconess, The Ohio State James Cancer Inst, NYU Perlmutter and a number of community clinics and advocacy groups.
About OMNI Health Media
OMNI Health Media (OMNI) is a leading specialty publisher of consumer health information in oncology, rheumatoid diseases, back pain, osteoporosis, and woman’s health since 1997. OMNI recently partnered with the digital media platform Maven (MVEN) to launch the Maven Health Network (mavendoctors.io), an integrated group of channels focused on health, nutrition, and fitness as well as contemporary and alternative medicine. The partnership increases OMNI’s reaches of over 1.5 million health information seekers to the growing Maven network of over 50 million users and expands OMNI’s capabilities allowing the combination of original and curated content with a social network to enhance user experience and engagement.